“Tourism has become a crazy struggle to break the tie or face debt”

Lorde spoke about the current state of concerts in her latest newsletter. “I don’t know how much you’ve been following the live music industry conversation, but lemme hit you up with a five minute explanation, because I think it’s interesting, and it’s good to know if you’re attending concerts at the moment,” she wrote, and continued:

Basically, for the artists, promoters, and crew, things are at an almost unprecedented level of difficulty. It’s a storm of factors. Let’s start with three-year shows that happen in one. Add in the global economic slowdown, then add the well-understood caution of party-goers about the health risks. On the logistical side, there are things like a massive shortage of crew (here article From last week about this in New Zealand), over-crowded trucks and buses and places, inflated airfare and accommodation costs, ongoing public COVID costs, and really. just awesome. Shipping costs. The cost of shipping a stage set up worldwide could be up to three times the pre-pandemic price at the moment. I don’t know anything about money, but I know enough to understand that no industry has a profit margin that high. Ticket prices should increase until you start absorbing a little of this, but no one ever wants to charge their funny, emotional, and resilient audience any more money. Nearly every round has been besieged with cancellations, postponements, promises, and frustrations, and the audience has demonstrated that understanding and belief, between that and post-COVID caution not to go out there at all, scaring people away by charging the real cost afterward. t option. All we want to do is play for you.

Low earnings across the board is good for an artist like me. I am lucky. But for every artist selling fewer tickets than I am now, touring has become a crazy struggle to break a tie or face debt. For some, wandering is completely out of the question, even if they’re going to sell everything! Math is illogical. Understandably, all of this negatively affects crews, promoters, and artists. You’ll notice a slew of artists canceling shows due to mental health concerns in the past year, and I really think the stress from those things is one factor – we’re some of the world’s most sensitive floral group who’ve also spent the past two years indoors, probably with the task of creating a space Where people’s pain, sadness, and joy can be night after night at a very small profit margin and drive dozens of people to feel like it’s too small.

Me personally? I do a nice job. You guys have come to shows in such huge numbers (we sold nearly 20,000 tickets in London, like what the hell is that) and not having a crippling theatrical horror attached to me for the first time is such a blessing that you could tell I got it to bike from city to city city ​​and I still love it. But I’m not immune to the stress – just a month ago I was eyeing a show that was less than sold out and panicked, only to sell out the remaining 2,000 tickets in ten days. wild stuff.

I wanted to put all this in your mind to make it clear that there is nothing simple when it comes to touring right now, and if your favorites are confusing you with their erratic movements, part of that may play a role.

Lorde toured to support her latest album solar energy for most of this year. She has already wrapped the North American and European legs of the tour, and is currently in South America. Next year, she will tour Australia and her native New Zealand.

She’s the latest in a string of artists who have spoken about how difficult it has been to get around lately. Santigold Share a statement On the harsh reality of touring artists it has canceled its live shows, and Animal Collective recently canceled a series of European dates Because of the economic concerns of the tour.

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