TaipeiAnd the November 8, 2022 /PRNewswire/ – This article is based on an interview by online technology company FusionMedium, TechOrange, and is published with permission:
Make more cars than just a ‘four-wheeled phone’!
Make more cars than just a ‘four-wheeled phone’! Mike Huang, CTO at Mindtronic AI, creates a customized driving experience using machine learning technology. (PRNewsfoto/Fusionmedium)
According to data from the Taiwan Institute of Economic Research, driven by market demand and government policies implemented at all levels around the world for the electric vehicle (EV) sector, global shipments of electric vehicles in 2021 exceeded 5 million units, while the penetration rate is expected to reach to 20% by 2025. According to the Boston Consulting Group, the global autonomous vehicle market is expected to increase in value to 42 billion US dollars By 2025, with Level 1 and Level 2 vehicles integrating autonomous and intelligent driving technologies on track to make up about 10% of the total vehicle market.
The size of the smart car market continues to double, making electric and self-driving cars an irreversible trend. The intelligent vehicle system includes, in addition to ADAS and autonomous driving systems that help make driving decisions and enhance safety, an intelligent cockpit consisting of an intelligent console, instrument panels and in-flight entertainment systems. with Taiwan At the forefront of the emergence and development of the ICT and semiconductor industries over the past few decades, island vendors are well positioned to break through existing barriers and create greater market opportunities as multinational companies rebuild the supply chain for electric vehicles.
The transformation of the automobile has increased the importance of software-defined hardware. For example, ADAS, autonomous driving and intelligent cockpit systems being developed by major automakers show that drivers value software functionality and user experience on hardware. Under this premise, apart from the dominant position Taiwan Semiconductor and ICT industries, what advantages do startups on the island have in terms of software and hardware integration and software development?
Do Taiwan Do you have the advantage of making self-driving cars? Three indispensable conditions!
In the past few years, Taiwan Strongly integrating semiconductor design, manufacturing, packaging, testing, software and ICT system companies for the vertical integration of primary and supplementary industry chains, as well as connecting with international cloud leaders, electronic design automation software leaders, and potential startups, in order to form alliances across domains that strength Taiwan Automobile industry with the advantages of the next wave of intelligent revolution.
Consider your progress Taiwan Automakers compare to their foreign competitors when it comes to advanced driver assistance systems (ADAS) and autonomous driving systems, the Mindtronic AI Co. Ltd, which has already been awarded the CES New Innovation Award three times for its intelligent cockpit solutions, is an emerging company in the island’s smart car sector with growth potential on the international stage.
When analyzing development prospects and trends in the global Autonomous Driving Technology market, Mike HuangMindtronic, chief technology officer, believes that there are three main conditions that must be fully met in order to Taiwan To become a powerhouse of self-driving technology. They are marketing, finance and marketability. To create a suitable environment for the development of self-driving cars, it is necessary to do three things. First, since research and development of self-driving cars often requires investments amounting to tens of billions of dollars, it is necessary to have a sufficient number of investors and associated funds. Second, since countries have different development policies and standards for self-driving cars at different stages from research and development to launch, it is not feasible to “develop a model in place A and test it in place B.” It is necessary to get adequate support from the local market. Third, in order to truly achieve SDV, it is necessary to have adequate market support. Finally, to truly enable SDV, one needs a complete software development environment.
Huang thinks so Taiwan An advantage in the age of self-driving cars is talent. despite the challenges, Taiwan The small but solid industrial environment is well positioned to offer highly focused resources to IP startups. “imagine that Taiwan It is a small island with a lot of talent spread across the electrical, information, mechanical, aerospace and engineering sectors. With the majority of graduates congregating in this small place, the effect of aggregation is very significant. “Having such a focus of the right talent is a unique condition for developing startups.
What value lies in store for the car of tomorrow? Mike Huang: Personal driving experience is key!
What is the most important component of developing self-driving technologies? The most important question to ask when thinking about the nature of smart cars and self-driving cars is “Why would a person need to buy a self-driving car?” and “What do consumers really want?”
The popularity of mobile phones has brought people new ways to access information, better user interfaces, and more human-machine interfaces and experiences. If we want to provide the same consumer experience in the mobility services industry, it is important to think about how we can deliver an experience that goes beyond mobile to users. “What we need here is not one modular function after another, but how to present a central idea with the ultimate goal of ‘personalization’.”
For example, the 3D AR HUD (Head-Up Display with Stereoscopic Augmented Reality) technology developed by Mindtronic can display navigation paths directly on the road ahead instead of through the windshield. AR technology superimposes virtual objects on the real road to create an integrated virtual reality experience and an innovative driver experience.
What is a “personal” user experience? Huang points out that it’s not difficult to repurpose the in-car voice assistant, but it’s not as simple as setting up a password or asking the assistant to perform an action. The role of AI in a truly customized experience is to filter data and categorize messages that users might not have discovered. Artificial intelligence learns user behaviors for the driver and chooses for him or her to personalize the cockpit and the experience offered by that cockpit.
A good user experience comes from preparing the AI for exactly what the driver wants. In the cockpit environment, it may relate to the driver’s condition, seat positioning, weather, field of view on the road, the look on the driver’s face when reacting, and the focus of the driver’s eyes. With such multiple and complex relationships, there is no way to collect such a huge amount of user information in one go and create a custom form that is applicable to all.
Artificial intelligence creates an intelligent driving experience, and knowledge-intensive products demonstrate the value of the software
Mindtronic value. “The most difficult part of human-robot collaboration (HRC) is that each user is different. To solve this dilemma, it is necessary to deploy self-learning technology, to enable the machine on the edge to learn by itself as it works with the user.” A driving experience that best fits the driver can also be created by detecting the driver’s eyes and, as data accumulates over time, learn what the driver cares about. Mindtronic is now developing a tour guide robot that will automatically describe features of a place of interest when the car’s AI determines that the driver is particularly interested in it, changing the meaning and experience of a classic road trip.
This data and information has great commercial value. “When a consumer is not interested in a product but, nevertheless, receives a direct message, it is an advertisement. In contrast, when a consumer is interested in a product, and as a result of identifying this interest, he immediately receives a discount coupon, it is a service. Huang believes that in the future The smart cockpit of self-driving cars will be able to interact with mobile phones or personal accounts to create a more complete user experience.
“The value of tomorrow’s car does not lie in how much horsepower the car has or the specifications of hardware components, but in whether the user feels a new and intelligent experience the moment they get behind the wheel,” Huang emphasized. Intelligent cockpits are still in the integration stage. In the past, the instrument panel, center console, and head-up display were all separate and independent. In the future, when all the features inside the cabin including seating, audio, navigation, live streaming, ADAS, gaming and internet access are all controlled by a single piece of hardware, the value of AI will emerge.
Mindtronic is looking to form an industrial ecosystem of more brands, to take advantage of the innovative capabilities of small companies and the abundant resources of large companies to complement each other. For Taiwanese startups, strategic alliances are the best way to develop the auto industry chain. In addition, Mindtronic also actively communicates with Taiwan AI ecosystem horizontally by joining the AI Industrial Cooperation Strategic Alliance established by the Smart Electronics Industry Project Promotion Office (SIPO) of the Industrial Development Bureau of the Ministry of Economic Affairs. Through the alliance, Mindtronic will help connect upstream and downstream partners in the industry chain to create jobs and encourage more island manufacturers to invest in AI in the chip sector, to enable all Taiwan Artificial intelligence industry to prove its competitiveness in the global market.
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