McDonald’s customers just got a glimmer of hope in despair

McDonald's logo on city background.

A step towards consistency?

McDonald’s / screenshot by Chris Mateszyk

It’s one of the craziest things in the world.

Does that look docile to you?

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What?

(A screenshot from the Samsung ad)

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More technically incorrect

Crazier than a cyclist blowing through a red light. Crazier than watermelon that only tastes of water. Yes, it is crazier than watching any kind of political news TV channel.

Because this is something that has been happening across America for a very long time.

You walk into McDonald’s and the ice cream machine misses it. lifeless. non-functional. Or just dirty and no one wants to clean it.

Results? You don’t get McFlurry.

also: McDonald’s threw tech out the window (well, its customers did)

As an occasional McDonald’s customer, I’ve been following this crazy for some time. Thanks for a site called MacbrokenI just learned, while writing, that 24.49% of McDonald’s ice cream machines in New York are not working.

That’s (close enough) a quarter. This is simply a terrible business.

However, this act has caused quite a panic, in part because many people fear that McDonald’s has not done enough about it.

In March, I wrote about a lawsuit in which a company contacted Kytch was suing McDonald’s Because she doesn’t think the burger chain is doing enough to ensure customers get ice cream when they want it.

Basically, Kytch thinks it has a simple and inexpensive solution — called the Kytch solution — to make sure the ice cream machines run efficiently.

technical explanation, Courtesy of Kytch’s attorney: “The Kytch solution retrieves data from soft-service McDonald’s machines, displays it on Kytch’s easy-to-use interface, and adjusts settings hidden deep within the machines, which can prevent outages before the machines can detect an error.”

It’s the limits of bliss, isn’t it?

also: McDonald’s just gave (some) customers something great

Kytch also filed a restraining order against Taylor, which actually manufactures and maintains the machines. Kytch claims that Taylor created a device that Kytch considers somewhat similar to his, so much so that his trade secrets have been stolen.

Here’s a piece of hope. The judge has it now, Motherboard ReportsKytch’s restraining order – which had been introduced a year earlier – was allowed to proceed.

Can I promise franchisees will now feel free to use more Kytchs, so that you can definitely enjoy the ice? no I can not.

I can tell Kytch co-founder Jeremy O’Sullivan told Motherboard, “This is an important milestone because we now have a chance to get justice beyond the egregious misappropriation of our trade secrets.”

Worse, says Kytch, Taylor allegedly went saying that Kytch Solution was not safe.

I worry about how McDonald’s looks in all of this. He seems to have allowed this situation to fester longer than Big Mac fell into the gap of a sofa in the frat house.

Why wouldn’t you want your devices to be more efficient? Why don’t you want to find the best technological solutions to ensure that?

also: What is digital transformation? Everything you need to know about how technology is changing business

How, in fact, did McDonald’s management endure this crazy situation for so long? There is an actual site that monitors your incompetence and makes fun of it that you let it go on for too long?

Then there are all your customers who are constantly frustrated, forced to search for inferior pleasures, such as frozen yogurt.

At the time of Kytch’s lawsuit against McDonald’s, the latter announce: “McDonald’s owes it to our customers, staff and franchisees to maintain strict safety standards and to work with fully vetted suppliers in this endeavour.”

I’m sure you’ll explain every word of it.

naturally, Law It tends to move very slowly. This is something tech companies have benefited from a lot over many years.

But if Kytch’s solution is really so simple and can provide greater efficiency, couldn’t McDonald’s, Taylor, and Kitch fit together, instead of looking like a big law firm?

All customers want is McFlurry when they crave it.

You’d think this wouldn’t be much of a request. You’d think this might be profitable for McDonald’s.

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