JAGGAER Launches Amplify Global Alliance Partner Program in the Middle East

  • The new partnership will see Alpha Data benefit from JAGGAER’s Amplify Global Alliance Partner Program, which is designed to increase partner revenue by allowing the company to offer, sell and deliver JAGGAER products.
  • JAGGAER is committed to increasing its presence across the Middle East with offices already open in the UAE and Saudi Arabia while accelerating existing expansion plans.

Dubai, United Arab Emirates: JAGGAER, the world’s leading self-trading company, has officially launched the Amplify Global Alliance Partner Program in the Middle East region.

The first company in the UAE to partner with JAGGAER is Alpha Data, a leading digital transformation and systems integrator provider in the Middle East with over 40 years of experience delivering world-class solutions covering everything from Internet of Things (IoT) and mobility Security, Big Data, and the Cloud. Alpha Data will now become an integrated channel for JAGGAER solutions as part of the new partnership.

The partnership was announced during the regional JAGGAER User Group event in the Middle East and Africa, held on Tuesday 8 November, where several procurement leaders outlined their vision for 2023 with discussions focused on innovative strategies and best practices to improve ROI and the frameworks required to put them into practice.

Hani Mosbeh, Senior Vice President, Middle East and Africa, JAGGAER, said: “The new Amplify Global Alliance Partner program is based on a partner-centric model that focuses on collaboration and mutual growth and will be integral to our future scalability in the region.

JAGGAER and Alpha Data are perfectly aligned in terms of expertise in the technology sector. Both companies share a common goal of growing and increasing revenue while supporting the region by simplifying and improving procurement processes. Through our partnership, we will provide Alpha Data with the tools to showcase, sell and deliver JAGGAER products, thereby increasing our customer database and market share in the region. “

Also in attendance at the event was Martin Hyles, JAGGAER’s Global Vice President for Partner Strategies and Alliances. He said, “Through the Amplify programme, we have developed a robust framework to prioritize partner success and drive sustainable growth. As a partner in the JAGGAER Alliance, Alpha Data will now be able to consult, integrate and deploy JAGGAER solutions and related services as an Amplify-certified implementation expert.”

“As a partner-first organization that prioritizes partner success, we have aligned our internal teams, resources, and processes to enable partners’ return on investment and growth.”

Each Amplify activity is organized around the three principles of Simplify, Empower, and Grow. Each cost includes projects and organizational adjustments that allow us to prioritize partner success to drive sustainable growth.

The JAGGAER Amplify Global Partner Program includes a structured rating system for alliance partners, with each level awarding specific benefits to eligible partner organizations. Partners may use their level level for marketing, sales or social media purposes to enhance their efficiency in selling and offering JAGGAER Products.

Madhava Reddy, Head of Digital Transformation, Alpha Data, said: “Being able to leverage the market-leading JAGGAER Autonomous Trade and Direct Materials platform, and combining that with our services and industry expertise, provides us with a fantastic opportunity to support businesses in the region to improve their bottom line by The way they buy goods and services.It also has the advantage of allowing us to grow as a company.

“The setup process was straightforward, and the continued support from the team will be invaluable as we move forward. We look forward to a fruitful relationship with the JAGGAER team.”

Other companies joining Alpha Data in JAGGAER’s Amplify Global Partners program include Accenture, Inetum, Jude, Malomatia, Techedge Arabia and egabi Solutions, with a host of additional companies to be announced.

As part of JAGGAER’s commitment to addressing challenges related to supply chain disruption, material scarcity and a global talent shortage, the company has unveiled its vision for self-trading, where purchasing business-critical goods or services is as easy as shopping online as a consumer. .

“From a business perspective, buyers need more reliable sources of supply, greater selection, and lower prices. Enterprise suppliers need a constant flow of intelligent matching recommendations to align their capabilities with specific buyer needs to increase their revenue and expand their business,” said Hani. The self-trading revolution provides these benefits to institutional buyers and suppliers.”

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About JAGGAER: Self-Trading

JAGGAER is spearheading the Autonomous Commerce revolution, a self-managed B2B commerce experience between buyers, suppliers, and objects (IoT) and partners. More than $500 billion in merchandise flows frictionlessly through our corporate trade network each year. Leveraging artificial intelligence and machine learning, our intelligent procurement solutions provide enterprise buyers and suppliers with intelligent matching recommendations that align buyer needs with supplier capabilities. Our solutions independently perform many of the recurring behind-the-scenes tasks required to facilitate institutional commerce. We are networked, intelligent, comprehensive, and scalable. We have more than 1,100 employees, all of whom are focused on customer success.

About Alpha Data

Alpha Data is one of the leading providers of digital transformation and systems integration in the Middle East. Founded in 1981, the company has grown from small beginnings to over 1,500 professionals building ICT solutions for thousands of organizations. The company is certified with BS EN ISO 27001: 2013 and Management Standard ISO 9001: 2008 certified. The company works with clients through a combination of deep understanding of business needs, extensive technical knowledge and mature and competent delivery teams in the local market. The company’s diverse portfolio includes new technologies including artificial intelligence (AI), mobility, security, the Internet of Things (IoT), big data, and the cloud – all designed to help customers on their transformation journey into the rapidly evolving digital economy.

Media contact:
James Lucky
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