Instacart announce Today it launches Connected Stores, a suite of new and existing technologies aimed at helping retailers create a personalized online and in-store experience. The company is experimenting with new technologies with select retailers, and is now opening its doors to stores across the United States and Canada.
The toolkit includes a new version of Instacart’s AI-powered Caper carts, the ability to sync shopping lists with carts, scanning and payment, departmental orders, inventory insights and more.
The new Caper Cart is equipped with gauges, sensors, touch screens and computer vision technology. Shoppers can use Instacart’s new “Lists” feature to sync their shopping list directly to Caper Cart by scanning a QR code. With Caper Cart, the shopper does not have to manually scan items. Shoppers can simply put the shopping cart in, after which the item will be automatically deselected from their list. The new Caper wagon is lighter and accommodates 65% more than the previous version. The updated Caper Cart launch comes from Instacart Caper AI acquisition for $350 million last year.
In addition to Caper Carts, Instacart also offers Scan & Pay, which allows you to scan items while you shop and pay for them using your mobile phone. Scan & Pay technology is an option for retailers who don’t want to adopt new Caper carts.
The company also offers Carrot tags, which will help shoppers find what they’re looking for in the store. The signs illuminate electronic shelf labels to help you find specific items. Shoppers can select an item on their phone and the corresponding shelf label will flash. Carrot labels can also display information, such as whether a particular product is gluten-free, organic, or kosher. Instacart also offers a section orders feature that allows shoppers to order from multiple sections, such as deli and baked goods, and have them ready at the same time.
Instacart announces the launch of its first connected store with Good Food Holdings. Customers will see Caper carts, scan and pay, rolls and carrot tags at Good Food Holdings’ Bristol Farms store in Irvine, California. In the coming months, Wakefern Food Corpp and Schnucks will also implement Caper Carts and Carrot Tags respectively.
David Macintosh, Vice President of Connected Stores at Instacart, wrote in Blog post. “For retailers, it will mean more efficiency, eliminating repetitive tasks so employees can focus on things like customer service, and higher profits, since customers who shop online and in person are more engaged and spend more.”
Although Instacart originally started as a grocery delivery platform, the company has also started offering software services to retailers. The company’s Instacart platform, which offers a range of tech products and services, now includes Connected Stores.
Today’s announcement comes after Instacart’s recent acquisitions. company Rosie got, an e-commerce platform for local and independent retailers and wholesalers, earlier this month. Instacart said the acquisition will allow it to offer new e-commerce solutions to local and independent retailers that complement its e-commerce offerings. Earlier this month too, Instacart acquires Eversight, an AI-powered pricing and promotion platform for Consumer Packaged Goods (CPG) brands and retailers. Eversight retail technology is now part of Instacart platform.
The launch of Instacart’s Connected Stores comes as the company prepares to debut on the market, like Instacart. It was privately filed for public offering in May.