AMC Theaters, Zoom’s partner in conference rooms

AMC Theaters in Partnership with Zoom To allow audience members to video chat through convenient local multiplexing.

Starting sometime in 2023, at least 17 AMC locations across the United States will work with Zoom to facilitate conference calls between “small, medium and large-sized groups in various locations,” according to a press release.

It’s AMC’s latest bizarre attempt to expand its business outside the box office as the film and film business struggles to recover from COVID. after, after evading bankruptcy Embracing its status as a meme stock last year, AMC invested in Nevada gold and silver mining company announced plans to Selling popcorn in shopping malls all over the country.

Patrons do not need a movie ticket to use the so-called Zoom Rooms, which sound perfect for anyone wanting to make a business call with surround sound. (3D isn’t included, we suppose.) And no, the idea isn’t to watch “Avatar: The Way of Water” via Zoom with family members who live across the country. Instead, as hybrid work becomes more popular in North America, AMC and Zoom hope to enable companies with a decentralized workforce and client bases to come together for cohesive virtual and in-person meeting events and experiences.

At the launch of the partnership, users will be able to book Zoom rooms online at their preferred theater and meeting time. They will get a three hour turnaround time to actually host their event across multiple markets in the selected locations. AMC and Zoom will provide the equipment needed to experience the fully functional Zoom Rooms, while room sizes are expected to range from 75 to 150 seats. It is unclear how much the space will cost.

Adam Aaron, CEO of AMC, praised the union for combining an “excellent Zoom experience” with the “convenience and state-of-the-art AV technology of modern, centrally located AMC theaters.”

“One of the lessons learned during the pandemic when so many of us have been forced to work remotely is the importance of a dynamic and reliable communications platform,” Aaron said in a statement. “We also learned that while we may be spread far away, the ability to meet in person is as important as ever. That’s why I’m so excited about AMC’s partnership with Zoom. Many of us know how important Zoom is to running our organizations. Now through this partnership Between Zoom and AMC, we have the best of both worlds – Zoom’s incredible communications platform combined with the convenience, scale, and modern audio and video capabilities of centrally located AMC theaters.This creates an entirely new product in major cities across the US for companies and planners meetings”.

Additional services including food and beverage offerings, possible movie screenings, and personal concierge-style dealings with meeting needs will also be available at an additional cost, the statement added.

“AMC has an abundance of attractive theaters in central locations city by city, each with ample seating capacity, especially during weekday daylight hours when most meetings take place,” Aron said. “Our state-of-the-art audio and video technology is widely recognized and has made movie theater gatherings one of the most popular outdoor entertainment options in the United States. Zoom Rooms at AMC is expanding our reach, as we can now also participate in a multibillion dollar market for corporate and business meetings. other”.

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